While the advice offered here is generally useful, a highly personal blog may actually be detrimental. As one famous contemporary Reformed preacher is known to say to his congregation, “If you knew all the details of my sinful heart, you wouldn’t want to listen to me preach!” To which he quickly added, “And if I knew all the details of your sinful hearts, I wouldn’t want to enter the building to preach to you!”
With that understanding, I am going to attempt to blog.
Pastors should blog…
For most of you, anything you post online will only be a small piece in the grand scheme of your pastoral leadership. But if you can maintain a blog that is both compelling and personal, it can be an important small piece.
It will give you access to your people’s minds and hearts in a unique way by giving them a chance to know you as a well-rounded person. You will no longer be only a preacher and a teacher, but also a guy who had a hard time putting together a swing-set for his kids last weekend. People will open up for you as you open up like this for them. Letting people catch an honest glimpse of your life will add authenticity to your teaching and depth to your ministry.
1. …to write.
If you’re a pastor, you probably already know the value writing has for thinking. Through writing, you delve into new ideas and new insights. If you strive to write well, you will at the same time be striving to think well.
Then when you share new ideas and new insights, readers can come along with you wherever your good writing and good thinking bring you.
There is no better way to simply and quickly share your writing than by maintaining a blog. And if you’re serious about your blog, it will help you not only in your thinking, but in your discipline as well, as people begin to regularly expect quality insight from you.
2. …to teach.
Most pastors I’ve run into love to talk. Many of them laugh at themselves about how long-winded they’re sometimes tempted to be.
Here is where a pastor has an outlet for whatever he didn’t get to say on Sunday. Your blog is where you can pass on that perfect analogy you only just thought of; that hilarious yet meaningful story you couldn’t connect to your text no matter how hard you tried; that last point you skipped over even though you needed it to complete your 8-point acrostic sermon that almost spelled HUMILITY.
And more than just a catch-all for sermon spill-over, a blog is a perfect place for those 30-second nuggets of truth that come in your devotions or while you’re reading the newspaper. You may never write a full-fledged article about these brief insights or preach a whole sermon, but via your blog, your people can still learn from them just like you did.
3. …to recommend.
With every counseling session or after-service conversation, a pastor is recommending something. Sometimes it’s a book or a charity. Maybe it’s a bed-and-breakfast for that couple he can tell really needs to get away. And sometimes it’s simply Jesus.
With a blog, you can recommend something to hundreds of people instead of just a few. Some recommendations may be specific to certain people, but that seems like it would be rare. It’s more likely to be the case that if one man asks you whether you know of any good help for a pornography addiction, then dozens of other men out there also need to know, but aren’t asking.
Recommendation, however, is more than pointing people to helpful things. It’s a tone of voice, an overall aura that good blogs cultivate.
Blogs are not generally good places to be didactic. Rather, they’re ideal for suggesting and commending. I’ve learned, after I write, to go back and cut those lines that sound like commands or even overbearing suggestions, no matter how right they may be. Because if it’s true for my audience, it’s true for me, so why not word it in such a way that I’m the weak one, rather than them?
People want to know that their pastor knows he is an ordinary, imperfect human being. They want to know that you’re recommending things that have helped you in your own weakness. If you say, “When I struggled with weight-loss, I did such-and-such,” it will come across very differently than if you say, “Do such-and-such if you’re over-weight…”
If you use your blog to encourage people through suggesting and commending everything from local restaurants to Jesus Christ, it will complement the biblical authority that you rightly assume when you stand behind the pulpit.
4. …to interact.
There are a lot of ways for a pastor to keep his finger on the pulse of his people. A blog is by no means necessary in this regard. However, it does add a helpful new way to stay abreast of people’s opinions and questions.
Who knows what sermon series might arise after a pastor hears some surprising feedback about one of his 30-second-nuggets-of-truth?
5. …to develop an eye for what is meaningful.
For good or ill, most committed bloggers live with the constant question in their mind: Is this bloggable? This could become a neurosis, but I’ll put a positive spin on it: It nurtures a habit of looking for insight and wisdom and value in every situation, no matter how mundane.
If you live life looking for what is worthwhile in every little thing, you will see more of what God has to teach you. And the more he teaches you, the more you can teach others. As you begin to be inspired and to collect ideas, you will find that the new things you’ve seen and learned enrich far more of your life than just your blog.
6. …to be known.
This is where I see the greatest advantage for blogging pastors.
Your people hear you teach a lot; it’s probably the main way that most of them know you. You preach on Sundays, teach on Wednesdays, give messages at weddings, funerals, youth events, retreats, etc.
This is good—it’s your job. But it’s not all you are. Not that you need to be told this, but you are far more than your ideas. Ideas are a crucial part of your identity, but still just a part.
You’re a husband and a father. You’re some people’s friend and other people’s enemy. Maybe you love the Nittany Lions. Maybe you hate fruity salad. Maybe you struggle to pray. Maybe listening to the kids’ choir last weekend was—to your surprise—the most moving worship experience you’ve ever had.
These are the things that make you the man that leads your church. They’re the windows into your personality that perhaps stay shuttered when you’re teaching the Bible. Sometimes your people need to look in—not all the way in, and not into every room—but your people need some access to you as a person. A blog is one way to help them.
You can’t be everybody’s friend, and keeping a blog is not a way of pretending that you can. It’s simply a way for your people to know you as a human being, even if you can’t know them back. This is valuable, not because you’re so extraordinary, but because leadership is more than the words you say. If you practice the kind of holiness that your people expect of you, then your life itself opened before them is good leadership—even when you fail.